what was done

INPUT TRAINING

Berlin, Germany | 19-22 April 2022

In today’s fragmented media world it becomes harder to cut through the overwhelming noise and reach the intended audience. Getting attention and effectively communicating the value proposition tailored to the needs of the target group is a key skill and major factor for creating impact. So how to get to know, find and address audiences and their needs, as well as how to build trust and grow a community, are the questions that need to be answered by organizations that want to bring their value and message into the world.

That is why we have offered an easy to digest input training actionable knowledge in form of frameworks, tools and cases studies as well as to instil the necessary principles and mindsets. It starts and ends where the actual impact is created – with the audience -, whereas the organisations’ identity, storytelling and distribution will be at the center of the learning experiences. After the training every participants knows the key principles of successful communication, i.e. audience design, storytelling, marketing, distribution, audience building and how it relates to their impact. At the same time participants acquire highly practical skills as e.g. how to conduct a target profile interview or how to work with influencers.

EDULAB ON CREATING IMPACT

Manchester, United Kingdom | 05-08 July 2023

EduLab has aimed to provide an open, live laboratory, where the teaching, learner and communities become involved in innovation to improve education. It intends to introduce methods and tools which had been reviewed by the UNICORN project. has worked in recent years. Learning by projects, acquiring knowledge as it is needed, constructing and working in a collaborative manner with a range of knowledge.​

The main goals of the Eudlab was to review, discuss and test the assessed smart techniques and methods and co-create impact strategies, focused on the needs of the partner organisations.

Method​

Co-discovery Learning (CL) is an adaptation of the most used type of methods testing - think aloud protocol. In CL, users are grouped in pairs and talk aloud naturally to each other whilst completing a task. Talk aloud facilitates the evaluators in that the users train of thought can be followed and assumptions about the system can be noted. Learners are to help each other in the same manner as they would if they were working together to accomplish a common goal using the smart practices. Learners are encouraged to explain what they are thinking about while working on the tasks. Co-Discovery makes it more natural for the learners to verbalize their thoughts during testing and reviewing the smart practices.

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