IMPACT TRAINING

From the 19th to the 22th of April 2022, 18 members of the partner organisations met in Berlin to take part in the Input Training.

The Impact Training was organized as follows:

Day 1 – Audience Design

Participants learnt why to start with audience and define their specific target audiences and stakeholders. They got actionable experiences on how to get from an abstract target audience to a target profile of one real person and how to get, prepare, conduct and follow up target profile interviews. They learnt how to use the insights and implications of target profiles on their communication, products or services.

Day 2 – Storytelling & Marketing

Based on the learnings about audience design participants learnt how to address them effectively, communicate brain-friendly and get to know the specific steps to create a powerful story. They got actionable tools and frameworks on how to spark interest, create resonance and make their messages stick. They learnt how to “invent” and “adapt” their uniqueness and how to create a comprehensive communication and consistent brand image.

Day 3 – Distribution

The best story, however, does not create impact alone. As a next step participants learnt how to improve distribution and what channels and formats they need to reach their audiences. They got actionable tools and frameworks on how to get, keep and grow their audiences. Also, they acquired practical knowledge on how to use social media, influencers and other distribution channels.

Day 4 – Audience building & Impact

The last part of the training built on the previous learnings and gave participants perspective and focus. Participants learnt why they only need to focus on building 1000 “true fans”. They got actionable tools on how to apply growth hacking principles and integrate iterative improvement strategies in order to create more impact